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Fashion Week Preview: Lou Dalton

As London Fashion Week Men's goes all-digital, key designers reveal how they've adapted to this strange new world

london fashion week mens 2020
Lou Dalton

The coronavirus has come for Fashion Week, but Fashion Week is unbowed. With the 2020 edition of LFWM going all-digital, the event's key designers talk us through how they've adapted to showing clothes in a world where showing clothes is (almost) impossible.

What’s been the biggest challenge with producing a lockdown fashion ‘show’

im电竞官网-The logistics. With most of the manufacturing support only just coming out of lockdown, delays have occurred.

What’s been the biggest opportunity?

To reset and refresh.

What non-fashion skills have you picked up during lockdown?


How have you seen London’s fashion community come together in the past few months?

It’s been amazing to see the fashion community pull together in such trying times. is a marvellous initiative where I have been able to assist in the making of PPE equipment for the NHS.

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Is this a watershed moment for the fashion industry?

The fashion industry, like every other industry, has had to take stock. We are in turbulent waters – the tide is not likely to change for sometime.

Favourite British designer at the moment?

im电竞官网-The collective EDN: Holly Fulton, Phoebe English, Bethany Williams and Cozette McCreery.

What advice would you give to graduates who want to set up a fashion business?

Sit tight, hold your nerve and don’t give up. Take this time to define what it is you have to say in terms of design and the logistics involved. Do your homework, know your trade.

london, england   january 06 models pose at the lou dalton presentation during london fashion week mens january 2020 at the chicmi on january 06, 2020 in london, england photo by eamonn mccormackbfcgetty images for bfc
The Lou Dalton presentation at LFWM, January 2020
Eamonn McCormack/BFCGetty Images

Street style is impossible this year. Is that a good or a bad thing?

im电竞官网-It still exists and rightly so, just played out through the confinement of ones own home.

What kind of role do you think a fashion show will play in five years' time?

I do love a show, but in light of the current climate – where we have had to re-think the way we work – it all feels so unnecessary so excessive. Back to basics, less is more.

What has been your favourite show of all time?

im电竞官网-John Galliano for Dior Haute Couture, Fall 2005/2006. The finale when John takes his bow is just beyond.

british designer john galliano on the catwalk in an astronauts suit at the dior fallwinter 2006 2007 haute couture collection presented during paris fashion week photo by stephane cardinalecorbis via getty images
Dior Couture Fall 2006

If your S/S’21 collection had a mantra, what would it be?

im电竞官网-Keep on keeping on.

Can you pick one piece or look from S/S’21 that defines the collection?

im电竞官网-Lou Dalton x John Smedley Knitwear.

london, england   june 09  models pose at the lou dalton discoverylab during london fashion week mens june 2019 at the bfc designer showrooms on june 09, 2019 in london, england photo by john phillipsbfcgetty images for bfc
Glamping at Lou Dalton’s presentation for LFWM, June 2019
John Phillips/BFCGetty Images

In a money-and-physics-no-object world, talk us through your dream fashion show.

It wouldn’t necessarily be a fashion show, just a celebration of life – that we are all still here and surviving.

Who makes it onto your perfect frow?

im电竞官网-All those that managed to make it through this horrid time.

Who are your fashion heroes?

The girls behind EDN. So much love and respect for them all.

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